The Real Estate Agent: A Dying Breed?
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The real estate agent, once a trusted advisor, is facing a crisis. With over 80% of new agents quitting within two years, the industry is experiencing a significant turnover. This revolving door of agents has led to a decline in expertise and professionalism.
The commission-based structure, often coupled with high brokerage fees, makes it difficult for agents to earn a sustainable living. The saturation of the market has intensified competition, forcing many agents to leave the industry.
Real estate brokerages, instead of adapting to the changing needs of buyers and sellers, are prioritizing agent retention. Their outdated broker/agent model fails to provide the level of service that today's consumers demand.
With millions of homes sold annually, but the average agent closing only a handful of deals, it's clear that the current system is not optimized for serving clients. It's time for the industry to evolve and prioritize the needs of consumers over the profits of brokerages.